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FREE BUSINESS BUILDING SEMINARS
All Boston Gift Show Buyers are invited to attend free educational seminars offering a wealth of ideas and tips. Programs will include:
SUNDAY, MARCH 21, 2010
What's New for the New Decade: Product Trends and Retailing Concepts to Engage Customers and Stimulate Sales
12:00 pm - 1:00 pm
Presented By: Caroline Kennedy, Editor In Chief, Gifts & Decorative Accessories
A look at some of the current product fashion trends as well as ways retailers are motivating themselves and reaching out to cultivate customers to generate sales.
What is Social Media & How Can You Use It to Increase Business?
3:00 - 4:30 pm
Presented by Brian Linton: Entrepreneur, blogger, and founder of Sand Shack LLC
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.
MONDAY, MARCH 22, 2010
Today's Retailing Survival Secret? - K.I.S.S. (Keep It Simple Stupid)
11:00 am - 12:00 pm
Presented By: Marilyn Nason, contributing editor for Giftware News and Home Lighting & Accessories
K.I.S.S.- The proven way to be successful today. Learn the basic K.I.S.S tips to be competitive and turn your business into a " must destination" with today's cautious consumers.
Advanced Social Media: Strategies for Using Facebook, Twitter, and Blogging For Your Retail Business
1:00 pm - 2:30 pm
Presented by Brian Linton: Entrepreneur, blogger, and founder of Sand Shack LLC - more information about Brian can be found at www.brianlinton.com
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
EVENTS & MONEY-SAVING PROMOTIONS:
Goody Bag Giveaway - The first 150 buyers to arrive at the show on Sunday, March 21 and Monday, March 22 will receive a special tote bag and a list of participating exhibitors to visit to receive a free gift.
Free Freight Monday - Many exhibitors will be offering free freight on orders placed on Monday, March 22 only. A complete list of participating exhibitors will be available at the show registration desk.
Parking Rebate - Boston Gift Show buyers will be reimbursed up to $5 for their parking fee. Buyers will need to present their show badge and parking receipt at the special rebate desk located inside the exhibit hall.
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