Sunday, July 22:

Wise Pre, During, Post Trade Show Planning
Speaker: Marilyn Nason, contributing editor, Giftware News, author, Inside Retailing 101, and publisher of Today’s Hospital Gift Shop Business.
11:00AM- 12:00PM
Maximizing trade shows has never been more important for retailers. Wise use of pre-planning; maximizing time/expense during shows;  and sharing show information post-show are all part of the truly successful trade show experience today. Learn how each of the three elements combine to generate profit-producing inventory and to reduce the number of  "dog" items on hand.

Proven Retailer Success Using Social Media: How They Did It and How You Can Too!
Speaker: Crystal Vilkaitis, director of Social Media, Snap Retail
1:00PM- 2:00PM
After working with hundreds of retailers in the past year, Crystal Vilkaitis has compiled case studies and listed the top social media tactics that have proven successful for retail operations .From Facebook and Twitter to Blogging and Pinterest, she'll help you understand what worked, why and how you can harness the power of these social media tools for your own business.

7 Ways to Make Your Store Marketing More Pinteresting
Speaker: Crystal Vilkaitis, director of Social Media, Snap Retail
2:30PM- 3:30PM
Pinterest is a fun way to organize ideas and products you find interesting, but did you know it’s also a great way to drive traffic to your website and show customers your store’s personality? During this session, you'll learn easy ways to profit from Pinterest and engage your customers in a fun and social new way.

Monday, July 23:

Airports Are Thriving.  They’re Where You Want To Be.
9:30-10:30 AM 
Hosted by: Airport Revenue News (ARN).  ARN has covered timely and pertinent issues impacting non-aviation revenues at airports for the past 15 years. The monthly magazine is primarily focused on revenue trends, strategies, noteworthy developments, emerging opportunities and legislative updates of the airport industry as well as the businesses that operate within them.

Hear from the executives of MarketPlace Development, the developer of the concessions program at Philadelphia International airport, about how to take advantage of the upcoming opportunities at the airport, why it’s a venue that is super lucrative and the ins and outs of doing business in this unique environment.

Guerilla Marketing: Free and Low-Cost Marketing Ideas to Drive More Traffic and Sales
Speaker: Patricia Norins, publisher, Gift Shop Magazine and Green Retailer
11:00AM- 12:00PM
Learn inexpensive and unbelievably effective grass roots marketing strategies to grow your store’s traffic and sales.  In this fast-paced session, Patricia will share more than 50 marketing ideas to help you build stronger relationships with your customers, increase store traffic and sell more products.

Targeting Your Core Customer
Speaker: Susan Wagner, editor, Smart Retailer magazine
1:00PM- 2:00PM
Who really is your core customer? It may not be who you think. In this seminar, you’ll learn how to pinpoint this important buyer, and more importantly, how to gain more sales from this customer through displays, suggestive selling, signage and more.