After debuting as part of the Philadelphia Gift Show in July 2006 at the Greater Reading Expo Center, Birdwatch America - Philadelphia continues to be a driving force as the biggest backyard nature products market in the Northeast.  The debut edition of Birdwatch America -Philadelphia allowed the region's retailers to see your best-selling favorites in a casual, relaxed show environment.  Retailers found quick registration and an easy-to-shop floor plan making their buying experience an enjoyable one.  

Tremendous Cross-Over Exposure: As an exhibitor in Birdwatch America -Philadelphia you'll have the chance to reach all of the Philadelphia Gift Show retailers and those attending specifically for Birdwatch America. You will join will other exhibitors to offer retailers a vast selection in virtually every outdoor nature product category, including: bird feeders, bird houses, water gardening supplies, bird baths, bird seed, optics, garden decor, wildlife art, jewelry and many other birding industry items.

A Record of Success: Currently featuring more than 1300 booths showcasing thousands of lines in virtually every category- ranging from general giftware and tabletop to decorative accessories, garden gifts, toys, games and more - the Philadelphia Gift Show's retailers can find everything they need - quickly and easily.  Don't miss your chance to capture this growing buyer base. Birdwatch America - Philadelphia will become a part of the Philadelphia Gift Show's July edition. 

Proven Show Management: Longdown Management, Inc. has sold the Birdwatch America trade show to Atlanta-based Urban Expositions.  The two companies plan to utilize their respective trade show and publishing expertise to continue to build and enhance the Birdwatch America show's value in the industry. Together the two organizations will call upon their proven industry experience to offer you an unparalleled show experience in Philadelphia.

AGGRESSIVE MARKETING STRATEGY

Urban Expositions will launch a full-scale marketing program for the Philadelphia Gift Show that includes:

• Multi-level direct mail targeting more than 40,000 regional retailers
• Trade Advertising
• Telemarketing campaign
• VIP retailer promotions
• Publicity campaign
• Broadcast fax and email campaigns
• Pre-admission badging
• Free invitations and promotional stickers for exhibitors

The Philadelphia Gift Show already attracts 8000 retailers from the thriving Mid-Atlantic region - one of the most powerful buying areas in the country.  The Show continues to see attendance gains from retailers from Pennsylvania, New Jersey, Maryland, New York, Delaware, Virginia and other parts of the Mid-Atlantic and Tri-State region, including:

• General Gift & Card Stores        
• Home Furnishings and Decorative Accessory Stores        
• Mail Order Catalogs
• Department and Chain Stores        
• Floral Gift Stores        
• Garden Centers        
• Fashion Accessory Stores        
• Theme Parks                
• Party & Paper Stores

The Addition of Birdwatch America promises to further expand the buyer base, attracting even more retailers, including:

• Independent and Franchise Wild Bird Specialty Stores
• E-tailers
• Camera Stores
• Feed Stores
• Garden Centers
• Habitat Consultants
• Hardware Stores
• Nature Centers
• Outdoor Retailers
• Pet Stores